Seminars and Workshops
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Wouldn’t it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, recent research shows that the odds are stacked against you. Ninety percent of all business strategies fail.
Based on the ground-breaking book, Strategy Activation: How to Turn Your Vision into Marketplace Success this program introduces the audience to a new holistic discipline for driving strategy into the marketplace.
Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. But success doesn’t come from making promises; it comes from keeping promises…consistently across each touchpoint such that customer expectations are continuously met or exceeded.
Learn:
- Why 90% of all business strategies fail in the marketplace
- Three tests that can help you choose a viable marketplace promise that you can keep
- Why your marketplace promises aren’t enough
- How high performing organizations leverage the four key implementation success factors
- How to design a customer experience that surpasses expectations
- How the right culture and reward structures can build a workforce committed to implementing your promises
- How to design the necessary processes and select the right tools that will enable marketplace success