Strategy Activation… the book

Only 10% of all business strategies will be successful in the marketplace this year. Make sure yours is one of them!!

Wouldn’t it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, recent research shows that the odds are stacked against you. Ninety percent of all business strategies fail. 

But there’s a way to beat the odds, according to author Scott Glatstein in his new eye-opening book, Strategy Activation. Strategy Activation shows you what you must do to make any strategy a success: ceaselessly drive your strategy into each aspect of your business until it permeates every nook and cranny of your firm. It is a must-have for you and anyone in your company who is involved with creating or implementing new ways of reaching customers and improving your bottom line.

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Here’s just some of what you’ll discover in Strategy Activation:

  • How to choose a viable marketplace promise that gets real results
  • The four reasons most strategies are destined to fail
  • A secret weapon that helps your customers fully experience the benefits of your strategy every time they interact with your company
  • The formula for creating an organization that internalizes and fully executes any vision you create
  • The most frequent “strategy saboteur” within your company and what you can do about it

Download a Free Sample of Strategy Activation