Published Articles
Outsourcing Your Marketing – Should You Hire Outside Marketing Help Now? – FastCompany.com
If you find yourself short on talent necessary to grow your business consider the benefits of augmenting your existing staff with temporary marketers. In this article author Scott Glatstein shares five reasons why NOW may be the perfect time to consider bringing in temporary marketing help.
An Interview with Scott Glatstein
Executive coach and author of Just Ask Leadership, Gary Cohen, interviews Scott Glatstein about his motivations for writing Strategy Activation and how executives can improve the odds that their strategies will succeed in the marketplace.
For a transcript of the interview go to: http://www.co2partners.com/blog/2009/12/how-to-execute-on-your-strategy.html
To see Scott’s top 10 questions for activating a strategic plan go to: http://www.co2partners.com/blog/2009/12/top-10-questions-you-should-ask-in.html
Improving Customer Experiences – Is It Still Important Or Is Price The Only Thing That Matters? – BusinessIIBusiness.com; FastCompany.com; CustomerThink.com
Some believe that in troubled economic times the end-to-end customer experience takes a backseat to price competition. In this article author Scott Glatstein makes the case for tightly managing the customer experience even in tough times.
5 Marketplace Implementation Lessons from a Corporate Strategy Execution Consultant with 25+ Years of Experience – FastCompany.com; sbinformer.com; getentrepreneurial.com
The best-laid strategic plans often go awry once exposed to the light of day and the rudeness and ruthlessness of reality. In this article author Scott Glatstein shares five lessons learned from his work as a senior corporate executive and strategy execution consultant.
How to Build Customer Loyalty Simply By Making & Keeping Credible Promises to the Marketplace – themanager.org; ideamarketers.com; small-business-forum.com
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. In this article author Scott Glatstein shows that customer loyalty begins with credible promises…promises you can keep everyday in the marketplace.
Why Strategies Fail: Bridging the Gap Between Thinkers and Doers – MWorld (The Journal of the American Management Association)
It doesn’t take long for college graduates in their first job to learn that work in the corporate world is often divided into two major buckets: strategy and execution. Author Scott Glatstein shows how this division has created two categories of employees: thinkers and doers. The chasm between these two groups is a major hurdle to implementing strategic vision.
Strategy Activation and Strategy Failures: Bridging the Gaps – Effective Executive; Icfai University Press; Hyderabad, India
Taken from his recently released book, Strategy Activation: How to Turn Your Vision into Marketplace Success, author Scott Glatstein makes the case for Strategy Activation® to business leaders in India.
How to Create Marketplace Strategies That Actually Get Results – CEO Online; Victoria, Australia
Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one of them? Follow author Scott Glatstein’s strategic planning discipline and you will create a marketplace strategy that actually gets results.
Economic Meltdown: Are You Ready for a Recession? – Sales and Service Excellence
Author Scott Glatstein discusses the consumer mindset shift that occurs when the economy falters. Glatstein highlights the increased importance of marketplace implementation and the customer experience in difficult economic times.
7 Strategy Execution Themes That Will Keep Your Organization Moving in the Right Strategic Direction – sbinformer.com, knowhow-now.com, zeromillion.com
Author Scott Glatstein outlines the key themes of his new book, Strategy Activation: How to Turn Your Vision into Marketplace Success.
Staff Smarts - Entrepreneur Magazine
An interview with Scott Glatstein focused on how IMPERATIVES uses internal referrals to find top-notch consulting talent.
Crystal Clear Communication - Sales and Marketing Management
An interview with Scott Glatstein focused on the importance of clear communication of sales strategy at all levels of the organization. Translating strategy into everyday activities and matching compensation structures is discussed.
Making Strategy Work in the Marketplace - Professional Insurance Agents
Author Scott Glatstein discusses the four primary reasons strategies fail in the marketplace. Strategy Activation® is introduced as a bridge between executive-level strategic vision and organization-wide marketplace implementation.
Business Strategy Execution: 4 Reasons Why Your Company’s Strategy Isn’t Working – ceoonline.com; crm2day.com; americanchronicle.com; themanager.org
Author Scott Glatstein discusses why nine out of ten business strategies fail in the marketplace today.
Building Your Brand: 5 Steps to Building a Strong Brand & an Optimized Customer Experience –marketingcrossing.com; business2businessonline.com; mycustomer.com; frugalmarketing.com
Author Scott Glatstein discusses how to design and manage a holistic customer experience that reinforces your brand promise.