Speaking Engagements
Live Webcast
May 26, 2009
American Marketing Association MarketingPower Webcast
Strategy Activation: The Secret to Successful Execution
Over 1200 participants across the country signed up to hear Scott Glatstein talk about why 90% of all go-to-market strategies fail in the marketplace and how Strategy Activation can dramatically increase the odds of success.
The post-webcast feedback surveys (n=118) rated the presentation an impressive 3.7 on a 4.0 scale*. Here are some of the comments from survey respondents:
“Very well done. Great, clear methodology.”
“This was a GREAT presentation!”
“Great webinar. Good topic and good presenter. His real life cases were very valuable.”
“This was one of the best webinars I’ve attended. Scott did a great job and I think the information was something that most marketers and executives need to hear. Thanks.”
“Scott Glatstein should do more webinars.”
Did you miss it? You can still hear Scott’s presentation by going to the MarketingPower Resource Library:
Listen to Scott’s Presentation Here
* Survey Q1: On a scale of 1 to 4 (1 being very dissatisfied, 4 very satisfied), how satisfied were you OVERALL with today’s web seminar?
Live Presentation
March 16, 2009
Women’s Foodservice Forum Annual Leadership Development Conference
Strategy Activation and Strategy Failures: Bridging the Gaps
Many companies fail to relate business strategies to the realities of their daily business practices. By ignoring the details, they often end up moving too fast into areas they cannot hope to succeed in and subsequently break the promise communicated to their customers. Strategy activation helps companies avoid this dangerous pitfall. Strategy activation is the bridge that links strategy and implementation. It ensures the promise made to the marketplace is fulfilled across every touch point. Scott will make the case for strategy activation and present its basic elements at the WFF 2009 Annual Leadership Development Conference at the Gaylord Texan Resort in Dallas, Texas on March 16, 2009. This event is open to the public.
For more information go to:
http://www.womensfoodserviceforum.com/2009conference/index.html
Podcast
March 4, 2009
AIE Imaging Executive Podcast
Interview with Scott Glatstein
Ninety percent of all business strategies fail but with the proper planning and execution, your strategies can result in increased business and a better bottom line. Scott Glatstein, tells PMA Senior Editor Jennifer Barr Kruger how business owners and operators can set their strategies up for success in this AIE Imaging Executive podcast.
To listen to the interview click here
Live Presentation
November 13, 2008
MN American Marketing Association Annual Conference
Keeping Promises to the Marketplace
Learn how to bridge the traditional gap between executive-level strategic vision and organization-wide marketplace implementation through disciplined strategy activation®. In his new book, Strategy Activation: How to Turn Your Vision into Marketplace Success, Scott Glatstein introduces a bold, new technique that helps companies keep the promises they make to their customers. Scott will make the case for strategy activation and present its basic elements at the 2008 Minnesota American Marketing Association Annual Conference at Saint Paul RiverCentre in St. Paul, Minnesota on November 13, 2008. This event is open to the public.
View video excerpts of the presentation
Webinar
November 6, 2008, 12:30p CST
Activate Your Go-to-Market Strategy
Do your go-to-market strategies deliver the promised business outcomes? Do employees throughout your firm understand your strategies and how to implement them? Do your business processes transform your strategic intent into measurable results? Have you given your employees the tools they need to consistently fulfill your promise to the marketplace?
If you answered “no” to any of these questions, your company stands little chance of staying ahead of its toughest rivals in today’s hypercompetitive business world.
In this virtual seminar, Scott Glatstein shows you and your team how to escape this all-too-common trap-and turn those brilliant strategies into sustained competitive advantage.
For a free audio file and executive summary of this webinar go to:
http://www.scottglatstein.com/resources.php