Recent Projects

A short case

Client: Global manufacturing company

Project: Align six operating divisions to a new one-company marketplace promise

Client Concerns:

1. Organizational capabilities
2. New workflow processes
3. Supporting tools  

Our Deliverables: Developed a 3-year implementation vision and roadmap that:

1. Aligned products, services, and customer experience to the new overarching promise.
2. Created new sales, customer service, and marketing positions; defined roles, responsibilities, and training needs.
3. Recast customer-facing and internal workflow processes to break down existing silos.
4. Specified business requirements for new information and communications systems that enable consistent, successful marketplace execution.

Other Recent Projects

• Established operating principles, new organization design and roles/responsibilities for a 100+ employee marketing department.
• Aligned marketing and promotion plans including POS, direct mail, special events, advertising and collateral to an existing marketplace promise.
• Developed technology tools for tracking government money regulations in 160 countries.
• Designed new workflow processes across three merged marketing departments.
• Facilitated working norms and decision processes across multiple line and support functions.
• Developed a database integration plan to facilitate a unified customer view.