Recent Projects
A short case
Client: Small, frozen food maker
Project: Develop a new business strategy
Client Concerns:
- Declining volume and profit
- Stormy retail relationships
- Limited marketing expertise
Our Deliverables:
- Analyzed two years of category data to identify big opportunities.
- Identified overarching food and grocery trends.
- Segmented portfolio into four strategic product groups.
- Created short and long-term marketing and selling strategies for each product group including:
- Products and Channels
- Pricing and Promotions
- New Opportunities
Other Recent Projects
- Identified strategic insights hidden in existing client data
- Conducted qualitative and quantitative research to identify market needs
- Studied competitive landscape to identify market gaps
- Developed the brand promise and marketplace positioning
- Finalized go-to-market value proposition and reasons-to-believe
- Audited existing strategic and tactical plans for alignment